How do I get an estimate?

We would love to discuss your project to determine costs and timeline. Please email tim@pressnewyork.com and include as much information as possible.

Design: To help ensure our expectations align, please include an image and anything else you think would be helpful. If you don’t know some of the details, such as exact paper or color scheme, we are happy to guide you.

Quantity: Please include quantity, taking into account you may need extras for items that are going to be mailed. For business cards, clarify quantity for each individual’s name.

Colors: Let us know how many colors are in your design, as each color is a separate press run and will affect pricing.

How do you want digital files delivered?

Please send PDF, Illustrator, or InDesign files. All type MUST be outlined.

For artwork, vector-based files are the gold standard–you’ll get crisp clean lines. All art should be able to be turned to black. Letterpress and foil stamping are relief printing processes so anything you want printed must be able to be 100% solid–absolutely no grayscale.

If you’re looking for something more warm and fuzzy–like a hand drawn art, please use the instructions below to create usable files.

Can I use hand drawn art?

The short answer is yes, but please follow the instructions: Scan it in black and white at 1200 dpi and save it as a TIFF. If you open this file in Photoshop it should be a bitmap file. Don’t convert a color or grayscale image to black and white and then save it as bitmap. It will be pixelated. After scanning, place your image into Illustrator and from there you can adjust the color of the image.

How do I specify an ink color or a foil color?

For letterpress printing: Please spec a solid uncoated Pantone number. We mix all of our colors by hand to your specs. If you’re not sure about your color, you can come in for a press check when your job is being done, or you can send us a swatch to match. Keep in mind that screen colors and printed colors will vary.

Note: Most light ink colors can’t be letterpress printed on dark stock. If you're looking to get a light color on dark stock, we recommend foil stamping, which works marvelously. 

Blind embossing or de-bossing (printing no ink): Blind embossing is raised from the surface of the paper and blind de-bossing is pushed down into the surface of the paper. Both processes’ results have a tendency to vary depending mostly on paper thickness and texture. Blind de-bossing are more pronounced on thinner stocks and stocks that have more texture. If you’re looking to do blind embossing and have a thick card, we’ll mount the card to a thicker stock after we print.

For foil stamping: Foil comes in a variety of colors. Let us know the color you envision and we will find the closest match. If you’re unsure, we can help choose, or you can schedule a time to come in and select from our catalogs.

For color edging: Like letterpress, please spec a solid uncoated Pantone number. If you want foil edging we can do that too.

How do I have something die cut into a shape?

Please provide us with a shape that is a vector image. We have many dies on hand already, for example, circles–we have over a dozen different circle circumferences!

How is the ink coverage for BIG images?

Large areas of solid color don’t print consistently. A square inch of filled-in color might be fine, depending on a number of factors, but larger areas tend to appear cloudy.

How large of an area can you print?

The largest sheet size that we can accommodate is 9.5”x 14.5”

We can print up to 8.5”x 13” in one press run, however, (aside from business cards) we typically do not gang up multiple pieces on a sheet and print them together because a large print area is very difficult to fill-in and won’t have as deep an impression as a smaller print area. It’s just the physics of process.